10 Best Jewellery Online Shopping Sites in India 2021 (Amarpali, Amama, and more)
Wedding season is upon us, but with the ongoing pandemic, weddings are no longer a lavish affair; in fact, intimate weddings are being planned across the world. If you too are planning your wedding in the coming months, or have to attend a friend’s wedding as a bridesmaid, you might be searching for outfits and fine jewellery.
If picking up your jewellery is one of the priorities on the checklist, but you're wary of stepping into a store, fret not; online jewellery shopping is here as your saviour. Some amazing jewellery brands have their collection listed on their Instagram accounts or their websites. Read on, as we list some of the popular and most recommended online jewellery brands in India.
Quick List - Top Jewellery Online Shopping Site
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How to Choose Online Jewellery in India – Buying Guide
Nowadays, Instagram is everybody's best friend, and when you have so much inspiration in one place, why not make use of it? There are many stunning jewellery pieces available for you to pick from, from heavily embellished Polki and Kundan bridal sets to pastel meenakari necklaces and jadau bangles.
Some brands even direct you to their websites, where they take up custom orders. But with so many jewellery stores available online, choosing one can get a little overwhelming. So, we decided to help you choose the best one depending upon your need.
Consider the Type of Jewellery You Are Interested In
Jewellery is one of the biggest investments (if you’re talking real gold and diamond) you make in your lifetime; therefore, it is important to know what you are investing in. From Meenakari to Jadau, Kundan and Polki, there is a variety of jewellery styles available.
Polki Jewellery Is Trending
If you want to invest in real gold and diamond jewellery, Polki is one of the finest pieces to invest in. It is mainly an uncut diamond mined from the earth in its natural way and used to make jewellery. Since the diamonds used in Polki jewellery are relatively untouched, it is quite expensive to invest in.
The necklace is also quite heavy to wear; therefore, it needs careful consideration while purchasing and wearing it. If you want to wear a Polki necklace at your wedding but don’t want to spend a large sum of money, Polki imitations are easily available online. Paisley Pop, Attrangi, and Suhana Art And Jewels are some of the popular jewellery stores selling the finest imitation Polki jewellery.
Kundan Jewellery Features Precious and Semi-Precious Gemstones
Kundan necklaces are extremely elaborate, with multiple layers of precious and semi-precious gemstones, metals, and intricate joint work. You can identify a Kundan set by checking its underside, which is decorated with enamel work. A pure gold, handmade Kundan set with gemstones can cost between Rs 50,000 to a few lakhs. It is relatively cheaper than Polki.
Nowadays, artificial Kundan jewellery is quite popular, and it looks similar to real gold Kundan jewellery. So, you can always flaunt an artificial Kundan necklace, chandbali, mang tikka, or bangle without anyone knowing it's not real. You can find some latest designs and quality Kundan pieces at Prerto and Attrangi.
Jadau Jewellery Looks Extremely Regal and Is Not for Daily Wear
If you too think jadau is a type of jewellery or stone, join the league. In reality, jadau is a traditional technique of creating Kundan and Polki jewellery. Artisans use ‘jad’ technique to embed gemstones and diamonds to style the jewellery. Jadau is a complicated work that involves a team of craftsmen, making it one of the most expensive jewellery forms.
Jadau jewellery looks extremely royal, so it does not go with every outfit and theme. If you're looking for something daily wear, you might want to skip this style and opt for Polki or Kundan. Artificial Kundan pieces are also expensive as compared to other styles. Some of the brands that you can check out for artificial jadau pieces are Romoch and Mortantra.
Meenakari Jewellery Adds a Pop of Colour to the Entire Look
Meenakari is the art of colouring the surface of metals that are later added to an intricate jewellery design. Meenakari work is found at the back of Polki sets too. Over the years, Meenakari work has been combined with the traditional Kundan style of jewellery to create exquisite pieces.
Since the gold content is low in Meenakari jewellery, it is a relatively budget-friendly style. Even artificial jewellery with Meenakari work is affordable as compared to other types. Jewelstyle and Tribe by Amrapali are the popular brands selling Meenakari jewellery online.
Choose According to Your Outfit and Occasion
Every occasion requires some standard dressing style, which includes jewellery too. You won’t wear a Rani Haar with a suit to your friend’s Haldi. So, according to your outfit and occasion, putting up the right jewellery can make or break your look.
A wedding is a traditional and formal event so that you can opt for big and loud jewellery pieces, including temple jewellery, rani haar, or even satladas. These jewellery styles go well with lehengas, sarees, and Anarkali dresses.
If you’re dressing up for an engagement or a reception, which usually involves a lot of dancing and running around, you would want to wear something comfortable and fuss-free. Choker sets, chandbalis, and delicate pearl sets will make for an ideal pick. For Mehendi and sangeet night, you can opt for floral and meenakari jewellery to stand out.
Shop Gemstones as per Your Skin Tone
While gold has one lustre and there’s not much of choice in terms of colour, gemstones take on varied hues, and that is where you can play with colours. While picking out Kundan rings and necklaces, where gemstones play an important role, you can pick up colours that suit your skin tone.
For pale or fair skin tone, bright gemstones like orange, green, and pink do the trick, whereas, for darker skin tone, the white, red, and cool azure blue colour is ideal. Calm colours like shallow-water blue, serene yellow, ash gray, and sunset orange work best for tanned or brown skin tone. The same colour contrast will work when you’re picking up Meenakari jewellery.
Consider Jewellery Pieces That Compliment Your Face Shape
Now that you know your face shape let's understand the jewellery style that'll suit you. If you have an oval face, you can wear almost any necklace shape, be it a short choker or a long satladas. If you have a round or a square face, consider wearing longer, looping necklaces, like Rani Haar and Satladas.
A heart-shaped face needs short necklaces, like a bold pendant on a short chain or a triple-strand choker. If you have a diamond-shaped face, consider wearing a choker, collar, or princess length set.
10 Best Jewellery Online Shopping Sites in India
Products | Image | Click to purchase | Key features | |
|---|---|---|---|---|
1 | Ghungroo Necklace Set | | A Brand That Blends Traditional and Modern Contemporary Designs | |
2 | Ellmeera | | A Brand With an Extensive Celebrity Following | |
3 | Dua Jadaau Tukdi Set | | Beautifully Curated Pieces at Affordable Prices | |
4 | Katri Pink Gold Plated Kundan Earrings | | A Fine Jewellery Brand from Jammu & Kashmir | |
5 | Tanu Necklace | | A Brand Creating Jewellery Inspired from All Over The World | |
6 | MS1036 | | Customise Your Jewellery With Mortantra | |
7 | Suhasini - Green | | A Go-to Corner for Fashion Accessories | |
8 | Choker Styled Polki Necklace Set | | The Tiana Silver Art Jewellery | |
9 | Indian Bridal Uncut Vilandi Kundan | | Western, Ethnic, and Bridal Jewellery Online Store | |
10 | Kaaviyam105 | | A Brand Creating Stunning Temple Jewellery Pieces |
A Brand That Blends Traditional and Modern Contemporary Designs
Tribe by Amrapali is all hearts when it comes to picking up modern contemporary jewellery. It is a venture of Amrapali Group that has been designing luxurious jewels since 1978. Tribe by Amrapali is known for its magnificent silver jewellery that is a modern interpretation of traditional ancient techniques.
Whether you're looking for everyday jewellery pieces or exquisite heavy designs for your pre-wedding functions, Tribe by Amrapali will give you enough reasons to ditch gold and give silver jewellery a chance. They do have gold-plated silver jewellery, right from rings to bangles, earrings, and necklaces.
A Brand With an Extensive Celebrity Following
Founded by Prerna Agarwal in 2012, Prerto is a brand that creates luxury pieces by perfectly blending modern techniques with our rich cultural heritage. It has some lust-worthy designs that look like a million bucks despite not being real gold. The biggest advantage of shopping from Prerto is that all its pieces are pretty affordable.
If you’re a fan of oversized, statement jewellery pieces, consider checking out Prerto for all things pretty. They have bold and beautiful designs that go with every kind of outfit. Their collection ranges from Kundan jewellery to American diamond pieces to daily wear charms to minimalistic designs.
Beautifully Curated Pieces at Affordable Prices
Attrangi, meaning versatile and eccentric, is a brand born out of love to create elegant, sophisticated, and contemporary jewellery pieces for women from different walks of life. They have fashionable jewellery pieces that you can wear at vacations, weddings, office, or anywhere you go.
Co-founded by Saloni Shah and Vidhushi Jain, Attrangi has jewellery in unique designs and colours perfect for brides who don't shy away from experimenting. Here, you will find trendy and high-quality jewellery at affordable prices.
A Fine Jewellery Brand from Jammu & Kashmir
If you’re looking for elegant and alluring jewellery set for your wedding, check out Paisley Pop for its amazing collection. The unique designs created by highly skilled artisans are a breath of fresh air. They ship worldwide, paying special attention to the packaging so that your jewellery reaches you without any damage.
All their pieces are handcrafted by paying special attention to detail. They make some glam bridal pieces that look like the real deal. They have a unique collection listed on their website – Jaipur, Sunehri, Sitaara, and Virasat.
A Brand Creating Jewellery Inspired from All Over The World
Silver jewellery is exceptionally underrated when we talk about wedding jewellery. But today, millennial brides are open to experimenting with their jewellery and outfits. If you're looking for an offbeat Mehendi look, consider investing in silver jewellery. Amama creates silver and oxidised silver pieces that can add a dash of elegance to any look.
If you follow fashion influencers on Instagram, you'd know how much they love to shop from Amama. Komal Pandey, Kusha Kapila, and Kritika Khurana have created some fantastic looks using silver pieces from Amama. You’ll find jewellery designs inspired by different cultures around the world.
Customise Your Jewellery With Mortantra
If you have a jewellery design saved on your Pinterest board for a long time, Mortantra is a place for you to get your dream piece designed. They specialise in customising jewellery pieces as per your choice. The artisans meticulously work to get your design to life by paying particular attention to material and gemstones.
Each material and gemstone are hand-picked so that there is no scope of error. The brand also has jadau Kundan, meenakari, temple, and tribal collection listed on their website. The fine jewellery will leave you drooling.
A Go-to Corner for Fashion Accessories
Knick Knack Nook, founded by Vrinda Dube in 2017, is one of those jewellery brands that create high-fashion accessories and makes them available to women from all walks of life. The brand curates a range of accessories, including earrings, rings, necklaces, sunglasses, bags, and belts for young millennials.
All their pieces are fuss-free and available on a budget. The street design aesthetic and quality accessories make this brand a favourite among influencers and celebrities. Recently, Nitibha Kaul was flaunting their Ayesha Mang Tikka and Mastani Earrings during Diwali.
The Tiana Silver Art Jewellery
Specialising in intricately crafted jewellery, Tiana creates unique and timeless pieces. With seven years of experience, Tians prides itself on creating jewellery pieces that are a perfect fit for a bridal look and bridal trousseau without blowing up your bank account. The fine jewellery from this brand is seen on many celebrity brides, including Sana Khan.
This is one label we highly recommend for elegant jewellery pieces with semi-precious stones. If trending bridal jewellery is what you’re looking for, then this label is for you. Check out their lust-worthy Maharaani Bagh collection!
Western, Ethnic, and Bridal Jewellery Online Store
A jewellery label founded in 2015, Romoch is all about delicate, elegant, and graceful collection. They create stunning artificial bridal and non-bridal jewellery that is pretty and trending. Their Polki and Kundan jewellery collection are perfect for the modern bride.
The only reason for placing this brand near the end is their not-so-attractive website. Their jewellery is undoubtedly gorgeous, but if they could work a little on their website and make the user interface appealing, they have all our positive points.
A Brand Creating Stunning Temple Jewellery Pieces
Whenever someone talks about a temple necklace, our mind directly diverts to South India. But today, the trend of temple jewellery has reached every corner of India. Sukra is one of India's most popular silver jewellery brands that creates truly unbeatable temple jewellery pieces.
They also specialise in silver gift articles, pooja articles, and antique jewels. Sukra continuously adds new pieces to its collection, which are a masterpiece on their own. If you’re fond of temple jewellery and want to get a genuine silver piece to add to your collection, Sukra is the brand for you.
More Recommendations for Your Bridal Trousseau
Now that you’ve your wedding jewellery sorted, it’s time to look at some more recommendations that’ll complete your bridal trousseau. We’ve listed down sarees, lipsticks, nail polishes, and skincare products that will cover your post-marriage requirements.
Summary
With all the top Indian jewellery brands listed above, we hope to take away your stress of finding the perfect jewellery. All the brands listed above are famous labels on Instagram that are trusted by influencers, celebrities, and regular audiences.
Author: Srishti Sikka
Top 5 Jewellery Online Shopping Site
No. 1: ｜Ghungroo Necklace Set
No. 2: ｜Ellmeera
No. 3: ｜Dua Jadaau Tukdi Set
No. 4: ｜Katri Pink Gold Plated Kundan Earrings
No. 5: ｜Tanu Necklace
View Full RankingThe descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.
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