10 Best Clay Masks in India 2023 (Indus Valley, The Body Shop, and more)
Earlier, our choices were limited to “multani mitti,” but recently, brands like Innisfree, L’Oreal, and Himalaya, have changed the game, and we now have several options. This article will help you choose the best clay mask or clay pack for yourself and introduce you to the top 10 best clay masks you can buy online on Amazon or Nykaa.
Quick List - Top Clay Mask
The Body Shop

Cruelty-Free Mask to Reduce Breakouts and Fade Acne Scars

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How to Choose a Clay Mask in India – Buying Guide
Clay masks may seem really easy to choose as there couldn’t possibly be as many differences between various types. However, contrary to what many of us may think, there are quite a few things we must keep in mind to choose the best clay mask for ourselves.
Look Into the Type of Clay

The three most commonly used clay in face masks are fuller’s earth, bentonite, which we locally know as “multani mitti,” and kaolin, often called China clay. There’s also volcanic clay, which is a relatively new ingredient and is often more expensive than the other two types.
Bentonite clay is rich in calcium, magnesium, potassium, and many more components. Of course, they remove the excess oil but they also protect the skin from toxins like dirt, sweat, or any other impurities.
Fuller's earth pretty much does a similar thing to the skin but what makes them unique is their ability to give an even skin tone while unclogging the pores. Lastly kaolin: has a white-colored clay and is perfect for those with sensitive skin because it has the lowest pH level, so it maintains the natural oil while maintaining the essential moisture on the skin.
Check the List of Ingredients to Know the Effects

There are also masks that use lemon as a brightening agent, and some others use tea tree oil to treat acne-prone skin. However, aside from the good ingredients, you must also keep an eye out for those that aren’t good for your skin, such as mineral oil, preservatives, artificial coloring agents, or alcohol-based products.
They might tempt you because they will show sudden results, but in the long run, they'll do more harm than good, giving you dry or patchy skin.
Choose Based on your Skin Type

Deep-cleansing clay masks are recommended for oily skin types as they remove any extra sebum from the skin; exfoliating ones are good for those with dull skin as they get rid of all the dead skin, and firming clay masks are suitable for all those with ageing skin.
Select the Consistency You’re Most Comfortable Using

Look for the type of container as well that suits your situation. So the masks that are thicker, a tub will be better to apply them properly all at once. If you want a liquid one, the tube will suit the best to avoid any spillage on your clothes or floor.
10 Best Clay Masks in India
Products | Image | Click to purchase | Key features | |
|---|---|---|---|---|
1 | The Body Shop Tea Tree Skin Clearing Clay Mask | ![]() | Cruelty-Free Mask to Reduce Breakouts and Fade Acne Scars | |
2 | Innisfree Super Volcanic Pore Clay Mask | ![]() | Lightweight, Calming Clay Mask Recommended for Oily Skin | |
3 | L’Oreal Pure Clay Detoxify | ![]() | For Skin Exposed to High Levels of Pollution | |
4 | Forest Essentials Facial Ubtan Multani Mitti | ![]() | Luxurious Ubtan with Neem, Fenugreek, and Turmeric | |
5 | Biotique Bio Mud Youthful Firming | ![]() | Inexpensive Clay Mask for Oily and Acne-Prone Skin | |
6 | Fabindia Haldi Chandan Face Pack | ![]() | Anti-Bacterial Clay Mask for Smoother, Brighter Skin | |
7 | Himalaya Herbals Oil Care Mud Face Pack | ![]() | Great for Oily Skin as It Controls Excess Oil Secretion | |
8 | Indus Valley Natural Kaolin Clay Powder | ![]() | All-Natural Chikni Mitti to Reduce Hyperpigmentation and Acne | |
9 | Etheric Multani Mitti Powder | ![]() | Traditional Clay Mask for Effective Deep-Cleansing | |
10 | Anatomicals Deep Cleansing Mud Mask | ![]() | Brightening Mask for Oily and Dull Skin |
Cruelty-Free Mask to Reduce Breakouts and Fade Acne Scars
It is suitable for those with sensitive skin as well, and although it tingles a bit, it does not irritate the skin in any way. On the contrary, it provides a cooling effect, making it especially great to use during summer. Additionally, since you get a pretty big tub, it lasts for a few months, even if you use it twice a week!
Lightweight, Calming Clay Mask Recommended for Oily Skin
Moreover, it is suitable for sensitive skin as well, and it controls excess oil secretion, which helps decrease blackheads, whiteheads, and acne. It has a lightweight consistency and a little goes a long way, so even though it seems expensive initially, its cost per use is actually not that high!
For Skin Exposed to High Levels of Pollution
Although it seems like quite an expensive product, it is a worthwhile investment, especially for those with oily yet sensitive skin, as well as those with dry skin. The results will show from the second use itself, as it’ll give you a glow from within, so go for it if that’s what you’re looking for!
Luxurious Ubtan with Neem, Fenugreek, and Turmeric
Although it is great at clearing blemishes, prevents acne, and minimises the appearance of pores, it is little pricey than other products, so this isn’t for those who’re looking for economical options. Additionally, it is in powder form, so you would have to add rose water or yogurt to it to make a paste, which everyone may not appreciate.
Inexpensive Clay Mask for Oily and Acne-Prone Skin
However, it does take a while to show results, so if you’re looking for immediate results, we do not recommend it. Furthermore, it has a powerful scent and stings a little, so it is not recommended for those with sensitive skin, and since it is quite drying as well, it is not the best option for those with dry skin either.
Anti-Bacterial Clay Mask for Smoother, Brighter Skin
One of the unique ingredients in this mask is chandan; it helps remove dirt from within. So, for all those who stay in places like Delhi, where construction work is an everyday thing, this mask might help your skin. Despite all these positives, though, there are a few negatives, one of the biggest ones being that this product may or may not work on sensitive skin, as it can be too much for sensitive to handle together.
Great for Oily Skin as It Controls Excess Oil Secretion
Additionally, those with sensitive or dry skin should avoid this mask as it may cause a burning sensation because it might make the skin too dry. There are many positive comments from people with oily skin but those with dry or sensitive skin didn’t like the texture as it made the face too dry for them.
All-Natural Chikni Mitti to Reduce Hyperpigmentation and Acne
Some reviewers have said that their acne got reduced within 3 times of usage. So if you have very sensitive skin, we recommend this product as it is very affordable as well.
Traditional Clay Mask for Effective Deep-Cleansing
However, since it is in powder form, you will need to create a paste before using it; though it is 100% natural, the results will be slightly slower. Besides, it does not contain any other ingredients either, making it even harder to see any immediate results.
Brightening Mask for Oily and Dull Skin
You just have to apply this mask on clean skin and leave it for 15 minutes, and after washing it with lukewarm water, you’ll see the freshness on your face.
More Power to Your Skin

Check our articles on face masks, face cleansers, whitening creams, and more to get the supreme look. We have designer detailed buying guides and recommendation lists of the products. Look at it!
Summary
We hope after reading this article, you are now aware of all the points you must keep in mind, in order to choose the best clay mask for yourself. We also hope that our list of recommendations for the top 10 clay masks made it more convenient for you to get your hands on one!
The descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.